¡Viva España!
We had cunningly timed our arrival in Barcelona for Alimentaria 2008 so that our man in Spain,
the wonderful Francesc Collell, would kindly set up our stand. However,
inbetween booking our flights and the show he decided that the offer to take an
eye wateringly expensive stand as part of the ‘premium’ section of the fair was
too good to miss.
Thanks then to Sally-Ann and Jackie of
International Business Wales who set up and dressed our stand beautifully for
us.
We had a delicious supper in an Italian
restaurant- yes, I know, but we were with Francesc’s Italian producers, a pasta
maker (Benedetto Cavalieri) and
a rice grower [www.acquerello.it], and the restaurant does use Halen Môn on its
tables and in the cooking.
The next day I left David to look
effortlessly cool in the chic black stand whilst I made the long journey to the
other site of the fair- ‘only 10 minutes by shuttle bus’ but sadly a further 20
minute hard walk at the other end.
The show is great for meeting up with new
and existing customers and I managed meetings with our men in Switzerland,
Australia, Sweden and Belgium, our woman in Iceland, and potential distributors
in Finland, Sweden, Chile, Brazil and
Portugal, as well as customers in USA, Italy and, of course, Spain.
The journeys to the show are full of little
surprises; on the last morning we caught the Metro I heard and then spotted a
small flock of bright green parakeets twittering in the palm trees; out of the
shuttle bus window I watched a couple washing under a pump, and a student cross
legged on the roadside drawing an old wall.
During the day meals have been sporadic at
best, none existent at worst, but the evenings have been a different matter.
The second night we went to our favourite
tapas bar and feasted on tuna carpaccio, rare steaks, anchovies, and the most
delicious tomato bread drizzled with olive oil.
On the third night the chef, who had been
doing tasters of pasta and rice for Francesc all day, kept his restaurant open
specially for us and prepared a selection of fabulous foods, all seasoned with
Halen Môn. The conversation flowed in English, Spanish, Catalan and Italian as
we ate fish liver, pressed pigs trotters, ham, raw cod, chick peas cooked with
ham, lentils, white beans and we finished with a bitter chocolate icecream
drizzled with peanut oil and sprinkled with Halen Môn.
On the fourth night we went to Inoteca, the
Tapas bar owned by Ferran Adria’s brother. It was so cool you had to get past
the doorman to get in. Each time they sold out of a dish the same man turned
the music down and loudly announced it in a sing song voice.
The most amazing foods here were deep fried
tempura anchovies and a truly spectacularly tasting pineapple, perfectly ripe
and finished with lime zest and malted sugar syrup.
On our final night we went to a Japanese
restaurant where the chef expertly prepared our food on a hot grid in front of
us. All the meat was seasoned with Halen Môn and we were greeted with
enthusiasm by the staff who clearly loved the product.
The next day we got to the airport in
plenty of time to relax before the flight only to find that we had even more
time than we thought; due to fog (sounds familiar doesn’t it) the flight had
been delayed.
Finally got away and back to Manchester by 6, collected our daughter from Nottingham university and were back home by 11.30.
Who
says working abroad is glamorous?!